Company Profile
ARROW Home Group Co., Ltd, formerly known as Lehua Household Co., Ltd, was founded in 1994, with its head office basing in Foshan, Guangdong Province. ARROW Home Group, with the “provision of solutions to demands for global smart home and improvement of people’s smart home living quality” as its core value, is dedicated to the provision of smart home products and services for families around the world, and is now forging ahead towards the vision “to become a smart home group that takes the lead in the world”. Under it, there are three brands like ARROW, FAENZA and ANNWA; now it boasts ten production and manufacturing bases distributed in China covering a land area of more than 6000mu; and owns nearly 10000 brand franchise stores in China’s markets, so it is one of the advanced and large enterprises in China that manufacture and sell high-end ceramic bathrooms, ceramic tiles and whole house customized furniture as well as an integrated smart home group with the greatest financial strength and influence in China. Currently, ARROW Home Group’s products have been widely used in domestic and overseas benchmark hotels and residential buildings, and has become partners to Top 100 real estate entities, including Country Garden, China Evergrande, SUNAC, China Overseas Company, China Resources Land and Gemdale Corporation.
ARROW Home Group innovates people’s living space with diverse intelligence, focuses on scientific and technological innovation and dedicated technical research and development from human intelligence, design intelligence, manufacturing intelligence to intelligent science and technology, and with bathrooms, ceramic tiles, furnished homes and other diverse home products, it provides consumers with innovative products and services beyond traditions so that more families will be able to experience unlimited future of smart life.
In 2019, ARROW was formally awarded as the “Designated Ceramic Sanitary Supplier for China Pavilion at Expo 2020 Dubai UAE”. It was chosen once again by China Pavilion following 2015 Milan Expo, where ARROW was chosen as the bathroom and ceramic tile brands designated by China Pavilion of the Expo. ARROW Home Group is dedicated to building itself into an integrated home group of international competence and influence with its innovative power determined to shoulder the responsibility of products made in China by intelligence demonstrating to the world the power of products made in China by intelligence and assisting people in realizing their better life.
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1700+
Licensed patents
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10000+
More than
Flagship stores -
10
Production bases
(with 2 under construction) -
60+
More than 60 countries
With business across the world
Vision and value
- Company vision: to be the world’s leading smart home group
- Corporate slogan: Smart Home, Global Application
- Corporate positioning: global smart home master
- Corporate personality: Innovation with intelligence, pragmatism in practice and aggressiveness in tolerance
- Core value: to provide solutions to global smart home demands and to improve people’s smart home life quality
- Corporate philosophy: people-oriented, daring to innovate, employee promotion and service to customers
Development Process
Company Development Process
Group’s product lines
History of product technology development
Ceramic sanitary ware
1996
Faucet hardware
1996
Bathtubs and shower rooms
2000
Bathroom cabinets
2003
Smart toilets and sensors
2006
Ceramic tiles
2008
Cupboard
2010
Wardrobe
2012
Customized bathroom
2016
Smart clothes air drying machine
2017
HOME FURNISHING
2020
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2020ARROW became a designated ceramic sanitary ware supplier for China Pavilion at EXPO 2020 Dubai UAE to continue its great achievements
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2019ARROW Integrated Kitchen | Whole House Customization turned a new page of brand upgrading
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2019ARROW Home New Retail Experience Museum started business
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2018ARROW was awarded the prize for upgraded consumer goods
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2018ARROW Home Furnishing joined efforts with Secret Transformation of CCTV2 to customize comfortable home space for role models
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2017FAENZA Design and Research Institute was officially established in Italy
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2017ARROW was awarded the New Material Application Base by Technical Innovation and Industrialization Alliance of New Special Fine Chemicals of Chinese Academy of Sciences
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2017ARROW slip resistant tiles came into being, and was an innovative solution to safety issues in ceramic tile wetting and slipping using the innovative slip resistant top layer technology
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2017Foshan ARROW Building was put into operation, with the exhibition hall covering 7000㎡ used synchronously, which demonstrated the height of the brand
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2016ARROW became a chief member of Special Committee for Intelligent Bathroom Electric Appliances of China Household Electrical Appliances Association
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2016ARROW Ceramic Tile Business School was officially founded
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2016ARROW Home Furnishing entered Georgia and Florida, the USA to start the internationalization process
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2015The production base covering an area of 680mu in Sanshui, Guangdong Province as customized by ARROW Home was put into production, thus starting the industrial 4.0 era
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2015ARROW Home was chosen as the brand of bathrooms and ceramic tiles designated by China Pavilion at Milan Expo, Italy, thus becoming brilliant at Milan Expo
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2014ARROW Home entered into agreement with Lang Lang, an international pianist, as brand image spokesperson
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2012ARROW Wardrobe was founded
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2012ANNWA Bathroom was awarded a famous trademark in China
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2012ARROW Home Furnishing appeared at the 17th Shanghai International Kitchen & Bathroom Show and was awarded "Cupboard Green Environment Friendly Product in China"
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2012ARROW Ceramic Tile launched its top quality life house at the sales terminal
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2011ARROW Integrated Kitchen|Whole House Customization Business School was founded
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2011ARROW Home Furnishing became an executive member of Special Committee of Cupboards of Furniture Decoration Industry Chamber of Commerce of All-China Federation of Industry and Commerce
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2011FAENZA was awarded the famous trademark in China
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2011ARROW Ceramic Tile joined efforts with Chinese Men's Basketball Team to start the brand sports marketing
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2011ANNWA Ceramic Tile founded
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2010FAENZA Ceramic Tile founded
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2010ARROW Integrated Kitchen|Whole House Customization series of products were marketable in an innovative manner
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2009FAENZA Sanitary Appliance was awarded one of the first lot of national credit enterprises
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2009ARROW Ceramic Tile was awarded the "Excellent Emerging Brand" of the List of the Fifth Emerging Enterprises in Chinese Ceramic Industry
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2008ARROW was awarded the famous trademark in China
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2008ARROW launched the first model of smart singing toilets
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2007ARROW Ceramic Tile founded, and proposed the solutions to overall human settlement space
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2007ARROW and Ergonomic Laboratory of Tsinghua University
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2006It joined efforts with Tsinghua University to jointly establish Product Design and R&D Center, and extended the study of “ergonomics”, which created the culture of “human bathrooms” for the Easterner
It joined efforts with Tsinghua University t -
2003ANNWA Bathroom was founded
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2003It was the first to propose the concept of “bathroom matching”, and extended “three big pieces” of products quickly to all-line bathroom products
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1999FAENZA Bathroom was founded
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1998Factory equipment was upgraded in an overall manner, and ceramic kiln technology lived up to the outstanding level in China. For the first time, it put forward service action in the domestic bathroom circle as “three years’ free repairs and lifelong
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1996The first lot of one-piece toilets AB1103B came into being, and it became an enterprise that was the first to tackle technical difficulty in one-piece toilets and achieved large-scale batch production
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1995ARROW’s first lot of toilets AB1102 independently researched and developed were officially put into production
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1994Lehua Household Co., Ltd was founded, and ARROW established the first kiln, which had been put into operation
Honors
Awarded design prizes one after another in the innovation industry
Corporate awards
Product awards
Design award